New "Stay In Circulation" Radio Advertisements

To help increase public awareness of peripheral arterial disease (PAD), the national "Stay in Circulation: Take Steps to Learn About PAD." campaign has issued three new radio advertisements. Titled "On the Road", "Purple Steps," and "En la Playa" (Spanish-language). The spots are targeted to adults over age 50 and aim to inform this audience about PAD risk factors and symptoms. To date, radio stations in 45 states, including stations that cover 18 of the largest 25 media markets, have committed more than 24,000 airings of the radio ads. The 313 hours of dedicated airtime have an advertising value of nearly $1.5 million. We thank the participating radio stations for their generous donations of advertising space. To listen to the new radio spots, visit the "Campaign Materials" section of the Stay In Circulation Web site, www.aboutpad.org.