PAD Coalition Campaign Launch Scheduled for September

The PAD Coalition is moving into high gear in preparation for a September launch of its collaborative campaign with the National Heart, Lung, and Blood Institute to increase public awareness of PAD. Many committees have been formed to help review and edit the many elements and pieces of the campaign that will be used to educate the public and their physicians. The Coalition has a Web site (www.padcoalition.org) with lots of information about the campaign and about PAD.

This is an exciting program and is VDF's highest priority this year. The Coalition now has over 40 members and its membership continues to grow. The Coalition is conducting a survey to assess the public's current knowledge about PAD. This will later be used to assess the success of the campaign.

The launch will occur during the week of September 18, which we will proclaim as PAD Awareness Week. There will be radio and television news stories and public service announcements. Watch for articles starting in September throughout the fall in major magazines and in newspapers. The theme will be announced shortly and we will encourage all to join in the activities to "stay in circulation." To stay current on the plans and activities, visit the Coalition or VDF Web sites.