PAD Awareness Gains New Momentum

The Peripheral Arterial Disease (PAD) Coalition received great news in July. The National Heart, Lung, and Blood Institute (NHLBI), which is part of the National Institutes of Health (NIH), announced that it is funding a three-year national PAD awareness campaign of approximately two million dollars! A national public relations firm has been contracted to develop and implement this campaign in close cooperation with the PAD Coalition. It will take about a year to develop, design, and launch the campaign.

The PAD Coalition will hold its first annual meeting in Alexandria, Virginia, on October 11, 2005. At the meeting, coalition members will discuss strategies and plans for the campaign and other activities for the next year. The VDF has maintained a major leadership role in the Coalition and is gratified to see its many years of working with the NHLBI and building the Coalition come to fruition.